In the platforms' auctions
Search, social and the open web, bought in the live auctions where they are sold, with the platform's model placing each bid inside the limits we set.
Media · Technology · AI
Every channel, accounted for.
Strion plans, buys, measures and pays for advertising across 71 paid channels and keeps the plan, the spend and the results in one record that marketing and finance can both read.
Every platform keeps its own score. We keep one record.
Each platform reports on itself, bills on its own terms and counts conversions its own way. We bring all of it onto one record, so the next dollar goes where it moves the business.
- A dashboard per platform
- A pixel per platform
- An invoice per platform
- Attribution that disagrees with itself
one record
Digital advertising
Most of what we run is digital.
Search, social, short video, the open web, apps, streaming and retail media. Most of it is sold in auctions, where the platforms' models bid on the conversions they receive.
With the sellers
Streaming, apps, retail media, performance partnerships and messaging, planned and activated with the services, networks and retailers that sell them.
On conversions counted once
Each platform receives consented conversions server to server, counted once and carrying their true value, so its bids learn from real orders and leads.
01Media
Every source of attention, planned as one.
Around the auctions, the rest of the mix. Streaming, television, audio, retail media, out of home, print and mail sit on the same map as search and social. We plan across 71 paid channels in 12 families, each bought the way it is sold and measured the way it can be.
- 01Search and intent6 channels, stages Consider, Convert
- 02Social and creators8 channels, stages Discover, Consider, Convert
- 03Video and streaming8 channels, stages Discover, Consider, Convert
- 04Television5 channels, stages Discover, Consider, Convert
- 05Audio4 channels, stages Discover, Consider, Convert
- 06Open web7 channels, stages Discover, Consider, Convert, Retain
- 07Apps and gaming4 channels, stages Discover, Convert
- 08Commerce and retail media9 channels, stages Discover, Consider, Convert, Retain
- 09Performance partnerships4 channels, stages Consider, Convert, Retain
- 10Messaging and CRM3 channels, stages Consider, Convert, Retain
- 11Out of home8 channels, stages Discover, Consider, Convert
- 12Print and mail5 channels, stages Discover, Consider, Convert, Retain
12 families71 paid channels
02Technology
Measured on your domain, with consent.
Browsers limit what scripts can store, apps ask before they track, and people make choices about their data. Each of these is legitimate, and each one thins the signal that platforms optimize on. We collect events under your own domain, check them against consent, count each one once and send them server to server to the platforms you choose.
- 01 On your site or app
Someone visits, signs up or buys.
- 02 Under your domain
The event is collected on a first-party endpoint that belongs to your domain.
- 03 Consent checked
The person's choice travels with the event and is checked before anything moves.
- 04 Counted once
The browser and server copies of the same event are matched by one ID.
- 05 Sent where you choose
Clean conversions go server to server to your platforms, and into the record our reports read from.
03AI
Some decisions are never automated.
We use AI for the work it does well (forecasting, pacing, checking and reconciling) and draw the line where money and commitments start.
Automatic, within agreed limits
- Alerts and reports.
- Pausing an ad that breaks a brand or quality rule.
- Pacing inside the agreed band.
Needs a person's approval
- Moving budget between channels beyond the band.
- New audiences, channels or creative going live.
Never automated
- New spend commitments.
- Contract terms.
- Payments outside the approved plan.
From plan to payment.
A plan, the buys it turns into, the invoices it produces and the results it earns usually sit in four systems that never meet. We keep them on the same line, so marketing and finance read the same numbers. Each line shows what was planned, delivered, billed and paid, and is closed when the four agree.
Plan
The business goal first, then the channels that serve it, with forecasts given as ranges. More on media planning.
Buy
Each channel bought the way it is sold, from live auctions to direct orders.
Pay
Your balance funds the platforms as campaigns run, and one invoice comes back. More on spend.
Prove
Attribution for daily calls, experiments for what the media caused, mix models for the budget. More on measurement.
Learn
What we learn moves the next budget decision, and the reason is written down.
The checks come first.
Every client verified before the first dollar is spent.
Identity and anti-money-laundering checks come before any spend.
Every ad checked against the rules of its channel before it goes live.
Creative and campaign setup are reviewed against policy first.
Spend inside limits set in advance.
Balances, caps and approvals for each team, brand or market.
The legal counterparty.
Strion Inc., a California corporation.
Where would you like to start?
Pick the topic closest to yours. The form opens with it already chosen.
Plan and measure mediaA plan across channels, or a review of your measurement and tracking.Spend and paymentsOne counterparty and one invoice for the platforms you run on.Agencies and media teamsBalances per client and per buyer, and the channels your clients ask for.Media ownersVerified advertisers for the inventory you sell.